THE BUSINESS OWNER'S TEXTBOOK
The 30-Day Bucket Sprint · Reference Card
Black Flag Media

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THE 10 HOLES (rank + framework)
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Hole 1  · Get Found          → Local SEO Rescue Guide ($27)
Hole 2  · Capture            → Missed Call Recovery Kit ($27)
Hole 3  · Convert            → Follow-Up Sequences ($27)
Hole 4  · Deliver            → SOP Template Pack ($47)
Hole 5  · Delight            → Delight Playbook ($47)
Hole 6  · Retain & Refer     → Reactivation Campaign Kit ($47)
Hole 7  · Money              → Metrics Dashboard Template ($27)
Hole 8  · People             → (Textbook chapter 9)
Hole 9  · Legal & Compliance → (Textbook chapter 10)
Hole 10 · Owner              → (Textbook chapter 11)

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THE ORDER TO PLUG (for 90% of small businesses)
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Month 1: Money       (visibility first)
Month 2: Capture     (stop bleeding leads)
Month 3: Convert     (stop losing conversations)
Month 4: Get Found   (fill the top of the funnel)
Month 5: Retain      (turn on reactivation)
Month 6: Deliver     (write the first 3 SOPs)
Months 7-12: Delight + People + Legal + Owner

One hole per month. Not two. Not five. One.

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THE 30-DAY BUCKET SPRINT (fast start)
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WEEK 1 (setup):
  [ ] Take the Bucket Audit at blackflag-media.com/bucket-audit
  [ ] Fill out the Money Wall (11 numbers)
  [ ] Install missed-call text-back

WEEK 2 (systems):
  [ ] Write 3 highest-priority SOPs
  [ ] Install 5-touch follow-up cadence

WEEK 3 (visibility):
  [ ] Complete Google Business Profile
  [ ] Turn on review request automation

WEEK 4 (retention):
  [ ] Launch reactivation campaign to dormant list
  [ ] Send handwritten cards to last 5 customers

30 days. 6 leaks plugged. One campaign live.
Expected impact: 15-40% revenue lift in the next 90 days.

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THE 11 MONEY WALL NUMBERS (Chapter 8 quick ref)
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DAILY:  Cash · Leads · Sales ($ + count)
WEEKLY: Revenue · New Customers · Response Time · Ad Spend · Reviews
MONTHLY: Gross Margin · CAC · Runway

Monday Money Meeting: 10 min. Every week. Red cells = act.

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THE 3-LAYER SOP (Chapter 5 quick ref)
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OUTCOME: Why + what "done" looks like (1 paragraph)
STEPS:   Verb-first numbered list
CHECK:   How you confirm it was done right

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KEY METRICS TO TRACK (across all 10 holes)
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Get Found  → Weekly GBP views + monthly review count
Capture    → Median response time
Convert    → Close rate
Deliver    → "How do I..." questions per week
Delight    → Referral + repeat rate combined
Retain     → Revenue per dormant customer per quarter
Money      → All 11 Money Wall numbers
People     → Time to productive output (new hires)
Legal      → % clients under signed contract
Owner      → Hours strategic vs tactical

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THE BUCKET TOOLKIT BUNDLE
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All 7 hole-specific kits + this textbook + web reader + PDFs.
Individual value: $271
Bundle launch price: $197 (save $74 vs individual)
Anchor price after 30 days: $297

Book a Clarity Call at blackflag-media.com/plan
Zero pitch. You leave with a written plan whether we work together or not.