# Review Generation System Setup time: 20 minutes to install. 5 minutes per job forever. This is the COLLECT step of The GBP Trifecta. Reviews compound: more reviews = higher rank = more searches = more reviews. Start now. --- ## The Core Principle You are not begging for reviews. You are removing friction so happy customers can leave one. 95 percent of your customers WOULD leave a positive review if you made it stupid-easy. Most owners never ask. Or they ask once, weakly, in a way the customer forgets in an hour. The system: ask at the moment of maximum satisfaction (right after the job) with a direct link they can tap. ## The Ask Timing The best time to ask for a review is within 60 minutes of the customer being happiest. That's usually: - Right after you complete the job on-site - Right after they see the "after" result - Right after their first successful use of your product - Right after a memorable positive interaction with your team Never wait until "tomorrow." Never bundle it into an invoice email. Both cut response rate by 60-80%. --- ## Pick One Method (Not All Three) ### Method A: Verbal + Text (recommended for solo / small teams) Right at job completion, look them in the eye: > "If you liked the work, would you leave us a Google review? It really helps us out. I'll text you the link right now." Then, before you drive away: > Text: [Template 1 from templates.txt] **Response rate: 40-60%.** Highest of any method. Requires you to actually do it. Skip once and the habit breaks. ### Method B: Automated Follow-Up (recommended if you have a CRM) Set up a workflow: - Trigger: Job status set to "Complete" - Delay: 24 hours - Action: Send SMS with Template 1 - If no response after 4 days: send Template 2 (email version) **Response rate: 15-30%.** Lower than verbal but runs even when you forget. ### Method C: Handoff Card Print business-card-sized cards with a QR code that opens your review link directly. Front: "Loved us? Let others know. Scan → 60 seconds → Google review." Back: Your logo + phone + website. Hand one to every customer as you leave. **Response rate: 5-15%.** Lowest, but zero effort per job. Good as a supplement to A or B. --- ## Generate Your QR Code (5 minutes) 1. Get your GBP review link (Home tab → Ask for reviews → copy short link) 2. Go to qr-code-generator.com (free) or your favorite QR tool 3. Paste your link 4. Download as high-res PNG or SVG 5. Send to a print shop (Vistaprint, Moo, local printer) — order 500 cards, $30-60 Every customer leaves with one. --- ## Respond To Every Review Within 24 Hours Google's algorithm weighs response rate. And humans read your responses when deciding if they trust you. Positive review: Template 3 Nuanced review: Template 4 Negative review: Template 5 Never argue. Never explain in public. Always take negative reviews offline. If you resolve a negative review, wait a week, then ask the customer to update or add a comment noting the resolution. Don't ask them to delete. --- ## The One Metric Reviews per month. That's it. Target: - 3 or fewer per month: below the threshold to move rank - 4-6 per month: healthy compound - 7+ per month: aggressive growth mode Log every month. Aim for a slow steady climb. --- ## Common Mistakes - **Asking via email only.** Emails have 20% open rate. Texts have 95% open rate. Lead with text. - **Copy-paste review response.** "Thanks for the review" 40 times = Google penalty and looks lazy. - **Never asking negative reviewers to update.** After you resolve their issue, ask them to reflect the resolution in a comment or updated star rating. - **Buying reviews.** Google catches this. Full profile suspension is a common punishment. - **Only asking your best customers.** Ask every satisfied customer. You want volume AND diversity of reviewer types. --- Ready to have us wire the automated review-request workflow into your CRM? Every BFM CRM install includes review generation on autopilot. Book a Clarity Call at [/plan](/plan).