LOCAL SEO RESCUE GUIDE
Templates + Scripts + Review Responses
Black Flag Media

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INSTRUCTIONS
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Copy any template. Change the text inside [BRACKETS]. Do NOT rewrite the
structure. These templates test well because they sound human and they get
Google reviews faster than corporate scripts.

Load Template 1 into your CRM auto-follow-up or use it verbally at the end
of every job.

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TEMPLATE 1 · REVIEW REQUEST · SMS AFTER JOB
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Hey [FIRST NAME], hope everything's still working great with [WHAT WE DID]. If you have 60 seconds, would you leave us a quick Google review? Really helps us out. Here's the direct link: [YOUR-GBP-REVIEW-LINK]

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TEMPLATE 2 · REVIEW REQUEST · EMAIL AFTER JOB
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Subject: One favor.

Hey [FIRST NAME],

Hope you're happy with [WHAT WE DID]. If you have a spare minute, would you leave us a Google review? Every review matters and it takes about 60 seconds.

Here's the direct link: [YOUR-GBP-REVIEW-LINK]

Whatever you write, honest is best.

Thanks,
[YOUR NAME]

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TEMPLATE 3 · RESPONSE TO A POSITIVE 5-STAR REVIEW
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Thanks so much for taking the time, [FIRST NAME]. Really glad [SPECIFIC THING THEY MENTIONED] worked out. Reach out any time.

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TEMPLATE 4 · RESPONSE TO A 4-STAR OR NUANCED REVIEW
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Thanks for the honest feedback, [FIRST NAME]. Really appreciate you calling out [WHAT THEY LIKED]. If there's anything we could have done differently on [WHAT THEY QUESTIONED], I'd love to hear it directly. Text me at [PHONE].

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TEMPLATE 5 · RESPONSE TO A NEGATIVE 1-3 STAR REVIEW
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[FIRST NAME], I'm sorry the experience wasn't what we aim for. I'd like to make it right. Would you mind giving me a call directly at [PHONE]? I want to hear the full story and see what we can do.

- [YOUR NAME], Owner

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TEMPLATE 6 · GOOGLE POST · ANNOUNCEMENT FORMAT
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[HEADLINE]: [SHORT DESCRIPTION, 150 CHARACTERS MAX]

Example:
NEW: Same-day service now available.
Book by 10 AM, we're there by 5 PM. Available Monday through Friday for [SERVICE].
CTA button: Book Now

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TEMPLATE 7 · BUSINESS DESCRIPTION · 750 CHARACTERS
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[PRIMARY KEYWORD, e.g. "Plumbing Contractor"] serving [CITY] and [SURROUNDING AREAS] since [YEAR]. We [WHAT MAKES YOU DIFFERENT IN ONE SENTENCE].

Services include [LIST 3-5 CORE SERVICES]. We [ONE THING YOU DO DIFFERENTLY, e.g. "answer every call live" or "guarantee same-day response"].

Licensed, insured, and locally owned. Family-run since [YEAR] with over [X] jobs completed.

Call [PHONE] or book online for a same-day estimate. Emergency service available.

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TEMPLATE 8 · VERBAL REVIEW ASK AT JOB COMPLETION
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"If you liked the work, would you leave us a Google review? It really helps us out. I'll text you the link right now."

Then text Template 1 before you leave.

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NAP CONSISTENCY CHECKLIST (audit these 12 platforms)
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For each platform, log your NAME, ADDRESS, PHONE exactly as it appears.
Match everything to your Google Business Profile.

[ ] Google Business Profile
[ ] Your website (footer + contact page)
[ ] Facebook Business Page
[ ] Instagram Business Profile
[ ] Yelp
[ ] Apple Maps (via Apple Business Connect)
[ ] Bing Places
[ ] Better Business Bureau
[ ] Yellow Pages
[ ] Angi
[ ] Nextdoor Business
[ ] Your industry directory (HomeAdvisor, Houzz, Zocdoc, OpenTable, etc.)

Match everything: same "Street" vs "St", same phone formatting, same suite number placement.