Each chapter is a named framework you can copy today. Every jargon term is defined in plain English. Every claim is backed by real numbers.
01 · Mindset
The Meta Trap
Why running ads first is the fastest way to lose your shirt in 2026.
02 · Mindset
The Rented vs Owned Rule
Email + SMS beats every social platform. Own the audience, don't rent it.
03 · Mindset
The Rule of 100
100 posts in 100 days. What happens at post 80 changes everything.
04 · Mindset
The 5-Minute Reply
Speed wins in the DMs. 5 min = 8x more sales.
05 · Foundation
The Founder-First Rule
Your face sells more than your product photo. Data proves it.
06 · Foundation
The Boring Camera Play
Document, don't create. 5 formats that print sales.
07 · Content
The 3-Format Grid
TikTok's 3 proven ecom formats. Product demo. Hook + story. Green screen react.
08 · Content
The DTC Reel Menu
6 Reel formats that convert. Cross-post to 5 platforms with one video.
09 · Content
The Shorts SEO Play
YouTube Shorts you post today can pull traffic 3 years from now.
10 · Content
The Evergreen Pin
Pinterest posts still send leads 2 years later. 5 pins a day system.
11 · Content
The Value-First Reddit Post
Get 5,000+ visitors from one post — without getting banned.
12 · Warm
The Buyer Wake-Up
Past customers are 5x cheaper to sell to than new ones. Wake them up.
13 · Warm
The First 100
Your friends and family list IS the launch. Get first 30 buyers here.
14 · Cold
The Free Product Play
The free version of influencer marketing. 30 micro-influencers for $600.
15 · Cold
The Swap
Brand-to-brand cross-promotion. Trade audiences with brands you love.
16 · Capture
The Bundle Bait
The single fastest way to build an email + SMS list. Full sequence included.
17 · Capture
The Sold-Out Play
Waitlists that make people beg to buy. Sell out launches in hours.
18 · Capture
The Capture Grid
Popups, exit-intent, spin-the-wheel. Real conversion numbers.
19 · Capture
The 6 Lead Magnet Menu
The only 6 lead magnets that work for ecom — with picking criteria.
20 · Retain
The Always-On Engine
5 automated emails every ecom brand must have. Generates 25-40% of total revenue.
21 · Retain
The Unboxing Bomb
6 tiny touches in the box that DOUBLE reviews, TRIPLE UGC, and DOUBLE repeat purchases.
22 · Retain
The Customer Camera
Get customers to make content for you. Reward, repost, repeat.
23 · Close
When You're Ready to Stop Doing This Yourself
The BFM ecom install: what we do, guarantee, and what it costs.