Each chapter is a named framework you can steal and run this week. Every jargon term is defined in plain English.
01 · Mindset
The 3 Ad Traps
Why running ads first burns cash for most small businesses. What to do instead.
02 · Mindset
The Give-First Rule
The one rule that makes every free tactic in the book work.
03 · Mindset
The Rule of 100
100 outreaches a day for 100 days beats any single tactic.
04 · Mindset
The 5-Minute Rule
Why a reply in 5 minutes beats a reply in 5 hours.
05 · Foundation
The GBP Stack
Google Business Profile, set up and worked properly, from zero.
06 · Foundation
The Review Loop
How to ask, when, and what to do with them. Scripts included.
07 · Foundation
The Face-of-the-Business Rule
People follow people. Not logos. How to build a personal brand in your town.
08 · Warm
The 200 List
Write down every person you know. Text them this week.
09 · Warm
The Vault Play
Past customers are the cheapest leads on earth. Here's the 4-part system.
10 · Warm
The 3-Name Ask
The referral script that actually works. Never ask "anyone" again.
11 · Content
The Local Loop
Reels/TikTok for service businesses in 60 minutes a week. 3 formats that work.
12 · Content
The Town Post
One blog post per week owns your local search. Templates included.
13 · Content
The Rolling Billboard
Yard signs, vehicle wraps, uniforms as free advertising you already paid for.
14 · Cold
The 3-Line DM
The cold message that gets replies. Zero pitch. Real value.
15 · Cold
The Ink Play
Handwritten notes at scale. 10 minutes a week. People remember it.
16 · Cold
The 40-Door Sprint
Door-knocking + drop-offs. Boring. Beats every competitor who won't do it.
17 · Capture
The GFF Play
Giveaway, then form, then follow-up. How to work every event you attend.
18 · Capture
The Trojan Horse
Free class / demo / consult as lead magnets. 8 industry-specific ideas.
19 · Capture
The 6 Lead Magnet Menu
Not all lead magnets work. Here are the 6 that do, with picking criteria.
20 · Reactivate
The Dead List Revival
A 3-text sequence for leads who went quiet. Zero cost.
21 · Close
When You're Ready to Stop Doing This Yourself
How Black Flag Media works: we build your site and Google profile, teach you why it works, and you own all of it. Activation and The Standard, backed by the No-Hostage guarantee.
