The Standard · $297/mo

Look like the real thing. Then learn to run like it.

We build the site and Google profile your market judges you on. The Standard keeps it sharp, and you own all of it. Your Google profile managed. A re-audit every month that shows you what moved. The whole library, so you learn the parts you should own yourself.

$794 to start ($497 setup + first month). $297/mo. Live in 10 days. Cancel any month and keep everything.

What you get

Everything in it. One price.

There is no menu and no tier to choose. This is what turning The Standard on gets you.

Your website
Built from your own services, photos and reviews. Your offer is written into it. Live in 10 days.
Included
Hosting, SSL, backups, uptime
On your own domain. We watch it so you never have to.
Included
Google Business Profile
Set up properly, then managed every month.
Included
SEO and AEO
So you can be found by search engines and by AI answers.
Included
The full library
Every guide, playbook and template we have written. Your score decides what you read next.
Included
Monthly re-audit
Your business scored against the 10 holes again, with the change since last month. In your inbox by the 5th.
Included
Your numbers every month
A page next to your re-audit score: site visits, form fills, Google profile calls and direction requests, your top lead sources, and the change from last month. Plus a simple tracker set up for your jobs and revenue.
Included
A department lesson every month
One lesson a month from the library, rotating through marketing, sales, operations, finance and people.
Included
Unlimited small changes
New photo, new price, new service. Each one done within 2 business days.
Included
Content strategy and a 90-day calendar
What to post and when, refreshed every month. You post it yourself.
Included
Activation $497, then The Standard
$297/mo

Or pay for the year: $2,970. The $497 activation is waived. You choose it at checkout.

How the month works

The same 4 things, every month.

Nothing to log into and nothing to remember. You run your business. We keep your side of it sharp and tell you what to work on next.

By the 5th

Your re-audit arrives

We score your business against the 10 holes again and send the report by the 5th of every month. You see the number, a page of your numbers with the change from last month, and the next hole to fix.

2 days

Changes, done within 2 business days

Text or email the change. New photos, a price update, a new service. It is done within 2 business days.

Google

Your Google profile, managed

Hours, services, photos and posts kept current, so the profile people see before they call looks like a real business.

Library

The right chapter, assigned by your score

The library is big. You don't read all of it. Your lowest scores decide which playbook comes next, one department lesson a month rotates through marketing, sales, operations, finance and people, and your content calendar for the next 90 days is refreshed with it.

The guarantee

One guarantee: No-Hostage.

Every condition is something we control

Your site is live in 10 days. Any small change is done within 2 business days. Your re-audit report arrives by the 5th of every month. If we miss any one of those, that month is free. And cancel any month: you keep the site, the domain and every contact.

We don't promise leads, revenue or rankings. Nobody honest can. We promise our side of the work, on time.

Questions

How fast is it live?

10 days from payment, or that month is free. Small changes after that are done within 2 business days, on the same terms.

What happens if I cancel?

You keep the site, the domain and every contact. There is no fee to leave and no buying your own website back.

What does the annual plan change?

You pay $2,970 for 12 months up front and the $497 activation is waived. Everything else is the same.

What comes after The Standard?

We build it. We teach you why it works. And if we run your ads or social, you’ll understand every move we make. When your re-audit says you are ready, there are 3 next steps: the Response Machine (every lead caught and chased), ads run with you, and social run with you. Each one comes with a written monthly note on what we did and why. We offer them after your first re-audit, never on day 1.

Why is it not more expensive?

Because agents do the building and the monthly re-audit. There is no account manager to pay for.

Start with your free score, or start your site.

Score your business against the 10 holes in about 3 minutes. See exactly where you’re losing jobs, then decide.

Start my site: $497 + $297/mo →

$497 activation. Cancel any month. Keep the site, the domain and every contact.

Take the free Bucket Audit or tell us what's broken.

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