Every price. Every condition.
On this page.
One-time builds. Monthly tiers. Managed add-ons for Machine subscribers. Education products you can buy standalone. Five named guarantees with their conditions printed under them.
A client never stacks tiers. Add-ons attach to a single base subscription. You pay one monthly number.
One-time builds.
Live in 10 to 14 days.
A website is a website. Business operations are business operations. They are different purchases so you can buy what you need and skip what you don't.
Up to 6 pages, mobile-first, content sourced from your Google Business Profile, forms delivered by email and SMS, conversion tracking, analytics. Live in 10 days. Requires you pick either Care ($97/mo) or The Machine ($297/mo) at checkout.
- 10 business days to live
- Hosted on our infrastructure
- Domain, SSL, forms, analytics included
- Missed-call text-back available with The Machine
Same site. Handed over as files. No monthly. No hosting from us. No relationship after delivery. Priced at the lifetime value being forgone. If you want to own the code and go, this is the number.
- Same 10-day delivery
- All source files, brand assets, and configs
- No hosting, no support after handoff
GHL sub-account provisioned, tracking number, missed-call text-back, follow-up sequences, review engine, pipeline. Live in 5 business days. Setup fee is waived when you pick The Machine ($297/mo) at checkout.
Website, Response Machine, GBP setup, tracking, sequences, review engine, and the 90-day plan executed rather than handed over. Live in 14 days. Sold only on a Teardown, only to someone who asks.
Claim, verify, complete, categories, services, photos, first posts, review request flow.
Account structure, conversion tracking, campaigns, keywords, ad copy, negatives. Launch-ready.
10 written posts, 3 short-form videos edited and captioned, brand voice document, 30-day calendar, posting SOP.
Monthly tiers.
Pick one. Cancel any month.
Hosted-website clients pick a plan at checkout. Care keeps the site running. The Machine adds the parts that catch, chase, convert, and compound. Operator is standalone education for people who aren't ready to buy the site yet.
Hosting, SSL, backups, uptime monitoring, unlimited small changes under 30 minutes, monthly speed and uptime report. The floor for hosted-website clients.
- Hosting, SSL, backups included
- Small changes under 30 min, unlimited
- Monthly speed + uptime report
Everything in Care, plus your GHL sub-account, tracking number, missed-call text-back, follow-up sequences, review engine, pipeline, and the monthly re-audit with a score delta. The full Operator curriculum is included at no charge.
- Full Response Machine operational
- Monthly re-audit, scored
- Operator curriculum + coach included free
- Setup fee ($997) waived when picked at checkout
Standalone education. Full product catalog plus every future release, the Coach agent answering from the knowledge base, curriculum assigned by audit score, monthly workshop, quarterly re-audit.
- Every course, every playbook, every future release
- Coach agent answering from your audit
- Monthly workshop + quarterly re-audit
The Machine and Care are for people who own the website. Operator is for people who want the education without the build. No client stacks tiers.
Managed add-ons.
For Machine subscribers only.
These attach to a base Machine subscription. You add them from your client dashboard, not from the public site.
Weekly posts, photo uploads, Q&A, review responses, category and service tuning, monthly insights.
On-page, local pages, schema, technical fixes, content briefs, plus answer-engine work so your business is retrievable by ChatGPT, Perplexity, and Google AI results.
Campaign management, bid and budget tuning, negatives, ad testing, landing page iteration. Ad spend paid direct by you, $1,000/mo minimum.
Campaign management, creative rotation, audience testing. Ad spend paid direct by you, $1,000/mo minimum.
8 written posts, 4 short-form videos, 1 long-form piece monthly. Produced from your own audit findings and job history.
We take no other client in your vertical inside a named ZIP or county list. Annual review, usage floor required. Not sold until roughly 20 live clients exist.
Education.
Free to $197.
The audit is free. The score is not gated behind an email. The Teardown is $500 and every dollar of it is credited if you buy anything after.
Evidence-based diagnostic scraped from your live site, GBP, reviews, and page speed. Scored across all ten holes with a dollar cost per failure. No email gate on the score.
Micro kits are single-fix bundles (30 minutes to read). Textbooks are five chapters plus templates on one hole. Industry playbooks are twelve chapters plus fill-ins, written for one vertical.
Every kit and textbook in one purchase. Single price. Not $497. Not $297. $197.
Full evidence audit plus a written 90-day plan, delivered on a 60-minute call. Every dollar of the $500 is credited against anything you purchase afterward. No pitch. No obligation. If you don't buy, you keep the plan and we're square.
Half-day shoot (4 hrs, stills + 3 short-form) or full-day (8 hrs, stills + 6 short-form + 1 long-form). Never subcontracted. Never sold outside Eastern NC. Capped at four shoot days per month.
Five guarantees.
With the conditions printed.
A guarantee whose conditions aren't printed isn't a guarantee. Here are all five, and the exact conditions under which each one triggers.
The Free Six
Complete all five launch steps within 30 days of go-live and your first six months of hosting are free (~$582 value on the Care Plan). Machine clients have the $97 hosting portion waived and pay $200/mo for those six months. It is credit, not cash. It is never described as "win your money back."
Build-It-Or-It's-Free
Website live in 10 days. Response Machine live in 5 business days. The Install live in 14 days. Miss the deadline on our end and the build fee is not charged.
The 24-Hour Promise
Any change to a page, price, or service done within 24 hours on business days, or that month is free. Scope: changes under 30 minutes of work. Redesigns and new pages are quoted separately.
No-Hostage
Cancel any month. You keep the website, the domain, every contact in the system, and every product you bought. Nothing is held over anyone's head.
No-Guru
Everything we teach is something we are currently doing in a business we run. If we ever teach something we're not doing ourselves, full refund on that product.
The Free Six checklist
- Point your domain at the new site.
- Publish your offer and your pricing on the site.
- Claim and complete your Google Business Profile.
- Request reviews from ten past customers.
- Attend the 30-minute setup call.
All five are doable without the Response Machine. All five are things only you can do. The guarantee buys retention because a client who did these five things has a system that works.
Zero customers. Zero client results. Nothing on this page may be treated as a past result. Every projected number in the business plan is arithmetic over stated assumptions.
