Getting Started with Google Ads
Launch your first Google Ads campaign this week without lighting money on fire. Full campaign structure, budget rules, and 10-industry keyword lists.
Everything in the Kit
- The 5-Layer Google Ads Stack framework with campaign-by-campaign install
- Account structure blueprint (Search vs. Performance Max vs. Local Services)
- Budget rule: $30/day starter with scaling triggers
- Keyword research worksheet with negative keyword library
- Ad copy templates for 10 industries (headlines + descriptions)
- Conversion tracking setup guide (call tracking + form submissions)
- Weekly optimization checklist (5 minutes per week)
- Break-even ROAS calculator
- Composite case study with 60-day performance data
The Problem
Most small businesses that try Google Ads spend $500 to $2,000 in the first month and get zero customers. Not because Google Ads does not work, but because they skip the stack.
Your ads are not losing because your product is worse. You are bidding blind on keywords your buyer never types.
The 5-Layer Google Ads Stack
5 steps. Run them in order. Every time.
- Step 1: ACCOUNT -- Set up your account structure correctly on day one. Wrong structure creates wasted spend and unfixable tangles later.
- Step 2: CAMPAIGN -- Choose the right campaign type for your goal. Local Services, Search, Performance Max, and Display each solve different problems.
- Step 3: AD GROUP -- Group keywords or audiences tightly. Loose grouping is why most small business campaigns underperform.
- Step 4: ADS -- Write ads that match search intent or audience state. Generic ads waste clicks.
- Step 5: CONVERSIONS -- If you do not track conversions correctly, you are optimizing blind. This step is not optional.
Who This Is For
Any local service business that has never run Google Ads, or has tried and lost money without knowing why.
Ready for us to install this for you?
You have the The 5-Layer Google Ads Stack and every template. If you would rather have us install this system inside your CRM, wire the tracking, and hand you a running machine, we do that inside every build we run.
Book The Teardown →Zero pitch. You leave with a written plan whether we work together or not.
