Landing Page Copy Templates (10 Industries)
10 complete landing page templates, plus the checks that decide them: what a visitor is worth, which opening fits your traffic, which claims you can print, and how to test on small traffic.
What’s Inside
- The 7-Block Landing Page Formula, with the MATCH check above it
- 10 complete page templates: home services contractor, med-spa, auto shop, attorney, dental, catering, fitness studio, real estate agent, e-commerce brand, recurring services. Each tagged with the visitor it was written for, with replacement openings for other traffic.
- The visitor-value check: what one visitor and one point of conversion are worth in gross profit, before you rewrite anything
- Regulated trade boxes for attorney, med-spa and dental pages: the questions to ask your bar or board before you publish
- 27 headline formulas, and how to test them on small traffic
- 22 button options, 5 objection blocks, 7 guarantee variants with the refund math
- 16 AI prompts, including a claim check and awareness openings
- A pre-publish checklist covering match, claims, form delivery, conversion tracking and mobile
- Worksheets, a blank 7-block frame, a monthly tracker and 2 setup guides
The Problem
Most landing pages are rewritten for the wrong reason. The owner changes the headline a fourth time when the real issue is the traffic, the opening, or a claim nobody can back. This book starts with the check that tells you whether the page is even the problem.
The page converts the traffic it is given. No headline rescues a visitor who should never have arrived.
The 7-Block Landing Page Formula
First the MATCH check: where the visitor clicked, what they already know, and what they were just promised. Then 7 blocks, in the same order as the 6-section page anatomy in our Marketing 101 textbook.
- Block 1: HERO. A headline that repeats the ad's promise, one subhead, one button.
- Block 2: STORY. About 100 true words that turn a stranger warm.
- Block 3: PROBLEM. Their situation, in their words, as scenes.
- Block 4: OFFER. A specific next step. A price next to an item only if you really sell it at that price.
- Block 5: PROOF. Real, permitted, checkable.
- Block 6: HOW IT WORKS. Numbered steps, including the ones rivals skip.
- Block 7: CLOSE. Questions answered, a guarantee you can afford, real capacity, the same button again.
Chapters
- The 15-minute quick win: one matched, true headline
- Diagnosis: is the page even the problem?
- MATCH: choose the opening before you write it
- The 7-Block Landing Page Formula
- Ten industry templates
- Headline formulas
- Button copy
- Objections and proof
- Guarantees and urgency
- AI prompt pack
- Copy QA checklist
- Testing on small traffic
- Worked examples: two composites and one failure
- Common mistakes
- Metrics that matter
- The 30-day plan and the look-backs
- Proof and sources
From Chapter 1
Before you open any analytics, write down your guess. How many enquiries did this page bring in over the last 30 days? Now count the real number: forms that arrived in an inbox, calls a person answered. Not a page view of the thank-you page.
Then open the ad that sends most of your traffic and copy its promise word for word. That promise is the first thing your headline must repeat. A visitor who clicked on "same-day" and lands on "Quality Service Since 1998" thinks they are in the wrong place.
Questions
Will this tell me what conversion rate to aim for?
No. It shows you how to measure your own baseline per traffic source and compare against it at 30 and 90 days. Published averages mix businesses that have nothing in common with yours.
I only get a few hundred visitors a month. Can I still test?
Yes, honestly. The book works the sample-size arithmetic, shows how many months a real test would take on your traffic, and what to do instead: fix defects, test big differences, run before-and-after periods and label small results as directional.
I am a lawyer, injector or dentist. Can I paste the template as is?
No. Those three templates carry a regulated trade box with the questions to take to your bar or board before you publish. It is not legal advice.
Who This Is For
A small business owner who sends ads, search or social traffic to a page, writes the copy without a copywriter, and gets a few hundred to a few thousand visitors a month.
Read it in your library.
This is included with The Standard, along with every other guide in the library. Your monthly re-audit tells you which one to open next. $497 to start, $297/mo to keep it running. Cancel any month and keep everything.
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