Lead Magnet Templates Pack
Decide whether you need a lead magnet, pick one that does a named job (including free inspections and printed cards), set its friction to your capacity, follow up past day 5, and judge it on cost per customer counted to day 90.
What’s Inside
- The Magnet Grid: 3 jobs (diagnose, sample, step one) x 4 ways (information, tool, service, physical), with a local example in all 12 cells
- Sales per 100 visitors: the sum that tells you whether you need a magnet at all, or should keep your quote page as the main door
- 13 magnet templates: 3 checklists, 3 guides, 2 calculators, 2 cheatsheets, a free inspection, a free sample visit and a printed fridge card
- The friction dial: 5 levels, set by your capacity, with the service-magnet capacity sum
- The consent checks before you collect a phone number: dated, from the FCC and FTC pages, framed as what to check
- 5 page and follow-up templates: the opt-in block and thank-you page, 3 delivery emails, a first-contact script, the long-tail set (monthly email, seasonal re-offer, final notice) and form consent wording
- 6 worksheets: sales per 100 visitors, grid picker, name poll, friction and capacity, delivery budget test, cohort tracker
- A cohort spreadsheet with live formulas: cost per customer at day 30, 60 and 90, against your gross profit per job and lifetime gross profit
- A tracker with a weekly log, a cohort table and your baseline, plus 30 and 90 day look-backs
The Problem
Most owners think a lead magnet means a PDF, judge it on how cheap the leads are, and switch it off at day 30. A cheap lead is not a cheap customer. And most magnet leads are not ready in the first week, so a magnet counted at day 30 can look broken when it is not.
For a local trade, the strongest magnet is often not a download at all. It is a capped free inspection or a printed card on the fridge. This book shows you how to pick, build, follow up and judge one on your own numbers.
Judge a magnet on what a customer costs you at day 90, never on what a name costs you.
The Magnet Grid: 3 Jobs x 4 Ways
Pick the job first, then the way to deliver it. They are options, not steps.
- DIAGNOSE: shows them a problem they could not see. Best when it gets worse with time.
- SAMPLE: a small, real piece of what you sell. Best when the problem comes back.
- STEP ONE: the first step of a big job, done well. Best for big, rare jobs.
- The 4 ways: information, tool, service, physical. Service magnets use your calendar, so they get a cap and more friction.
What's in the Book
- Chapter 1, The 15-Minute Quick Win: the one question your magnet answers, and sales per 100 visitors to decide whether you need a magnet at all. Free to read.
- Chapter 2, Why Most Lead Magnets Fail: cheap leads against cheap customers, the 4 jobs inside every good magnet, one problem solved and one revealed.
- Chapter 3, The Magnet Grid: 3 jobs x 4 ways, and how to pick your cell by buyer stage and capacity.
- Chapter 4, Build It in 7 Steps: naming and the name poll, why split tests mislead on small traffic, the friction dial, honest caps, and the consent checks.
- Chapter 5, What It May Cost to Deliver: the delivery budget test on gross profit, and free against cheap.
- Chapter 6, Follow-Up Past Day 5: the thank-you page offer, first human contact for high-intent leads, and the long tail.
- Chapter 7, Judge It Fairly: monthly cohorts counted at day 30, 60 and 90, and want, belief or wrong crowd.
- Chapter 8, The 30-Day Sprint: the order to do it in, day by day.
- Then: 3 labelled composites (1 that went wrong), the scorecard, 5 metrics, 8 common mistakes and the 30 and 90 day look-back.
A Sample: The Cohort Clock
A hypothetical month: $500 spent, 60 people take the magnet. By day 30, 1 has hired you: $500 per customer. By day 90, 4 have: $125 per customer. Same magnet, same month. Counted at day 30 it looked 4 times dearer than it was. Every number is a round hypothetical. The book shows you how to run it on yours.
Questions
Does it tell me what opt-in rate to aim for? No. There are no benchmark rates in it. You set your own baseline in the first 30 days and judge each monthly cohort at day 90.
I already get quote requests. Do I need a magnet? Maybe not. Chapter 1 has the sum to decide. If your quote page works, it stays the main door and the magnet becomes a second door for people not ready to ask for a price.
Is the consent section legal advice? No. It is dated general guidance from the FCC and FTC pages, framed as a list of what to check and what to ask your lawyer and your texting provider.
Does it cover the landing page and long email sequences? Only the parts specific to a magnet. Landing Page Copy Templates covers the page, and Follow-Up Sequences covers full sequences, both in the library.
Who This Is For
The owner of a small local service business (a tile setter, a roofer, a plumber, a salon, a pest control company) who has a website or an ad running, gets some enquiries, and wants more of the people who are not ready to buy today to leave a way to reach them.
Read it in your library.
This is included with The Standard, along with every other guide in the library. Your monthly re-audit tells you which one to open next. $497 to start, $297/mo to keep it running. Cancel any month and keep everything.
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