4 moves. 25 search points. 1 tagged link. A 15-minute check on day 1, then a 30-day plan.

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The Problem

Most local SEO advice is a checklist. Fill the fields, add photos, get reviews. Owners do all of it and still see no change on the map in the towns that matter.

The reason is distance. Google ranks the map for the person searching, from where they stand. Close to your address you can win. 12 miles out, 3 other businesses may be standing closer to the searcher, and no field on your profile changes that.

This book shows you where you are invisible, which of those places you can honestly win, and how to tell whether anything you did worked.

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The Local Search Map: 4 Moves

• SEE: map where you appear in the top 3 across your service area, and lay it over where your jobs come from.
• FIX: get the storefront or service-area setup right, then your primary category, your name and your website pages.
• PROVE: ask every customer for a review the same way, reply to every review, and make your listings agree.
• TRACK: tag the profile link, ask every caller how they found you, and count it monthly.

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What's in the Book

• Chapter 1, The 15-Minute Rank Check: guess first, then search from 5 places your customers live. Free to read.
• Chapter 2, Why You Are Not on the Map: relevance, distance and prominence, and the Distance Rule.
• Chapter 3, The Local Search Map: the 4 moves and why tracking starts on day 2.
• Chapter 4, Storefront, Service-Area or Hybrid: Google's address rules, the 3 questions and the second location test.
• Chapter 5, SEE: the 25-point grid and the Job Map.
• Chapter 6, TRACK: Performance read honestly, the tagged link, the call log and profile value on your own gross profit.
• Chapter 7, FIX: category research, the real-name rule and the edit log.
• Chapter 8, FIX: service and town pages, and the one Search Console report to read.
• Chapter 9, PROVE: review velocity, the reply decision table and listings in priority order.
• Chapter 10, Suspension: what triggers it, the evidence folder and the way back.
• Chapter 11, Rank the Fixes: value guess x confidence / hours, and why you never add fixes together.
• Then: 3 worked composites (1 that went wrong), a 30-day sprint, 4 metrics, 10 common mistakes and the 30 and 90 day look-back.

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A Sample: What Is the Profile Worth to You?

A hypothetical piano tuner has 30 profile call taps in a month. She answers 80% of calls, adds 4 enquiries from tagged profile visits, and books half of the conversations. That is (30 x 0.8 + 4) x 0.5 = 14 jobs. At $100 gross profit a job, the profile is worth about $1,400 a month to her. Every number is a round hypothetical. The book shows you how to run it on yours, and how to check it against your own call log.

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Questions

Will this get me into the top 3? Nobody can promise that, and this book does not. It shows you where you are missing, which places you can honestly win, and how to see whether a fix worked.

Does it cover setting up my profile field by field? No. That is the Google Business Profile Optimization Kit. This book covers ranking, distance, service areas, your website pages, listings, suspension and tracking.

Do I need paid tools? No. The rank grid is done by hand, with your phone and a printed map. Paid grid tools are mentioned as an option, not a requirement.

I go to my customers. Is it for me? Yes. Service-area businesses get their own chapter, including what the service area setting does and does not do.

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Who This Is For

The owner of a local service business (a plumber, a roofer, a piano tuner, a salon, a tyre shop) who has a Google Business Profile, shows up near the shop and nowhere else, and wants to know why and what can honestly be done about it.