Reactivation Campaign Kit
Wake up dormant customers with a proven 3-touch sequence. Reactivate 15-25% of your past customer list in 30 days.
Three messages. Thirty days. The customers who forgot you still like you. Remind them.
Everything in the Kit
Instant access to all deliverables below.
You Are Sitting On A Goldmine
Every business you have been running for more than a year has a graveyard of customers who bought once and disappeared. Owners assume those customers are gone. Wrong. Most of them just forgot.
500 dormant customers x 15 percent response x 30 percent conversion x $650 avg sale = $14,300 in month 1. Run quarterly = about $50K/year in previously-dead revenue.
The 3-Wave Wake-Up
Three messages. Sent 5-7 days apart. Each has a different job.
Wave 1 (Day 0) - The Miss-You: Personal, no ask, no offer.
Wave 2 (Day 5) - The Value: Something useful, no strings. Reminds them you were valuable.
Wave 3 (Day 12) - The Offer: Now the ask. Specific reason to come back. Time-limited.
Never four waves. Four = pushy. Three = respectful reminder.
The Install (Weekend)
Time: 3 hours (mostly building the segmented list).
- Filter your CRM: bought once, no purchase in 12+ months, still opted in.
- Load the 3 templates into your CRM campaign builder with day-0/day-5/day-12 delays.
- Set exit rules: any reply pauses cadence; buy exits permanently; unsubscribe removes tag.
- Launch Tuesday or Wednesday 10 AM.
- Watch first 48 hours. Personal replies convert 3-5x higher than any subsequent wave.
What Working Looks Like
- Reactivation rate 15-25 percent of the list
- $20-$50 in reactivation revenue per dormant customer
- 3-5 reactivations that become repeat/loyal customers
- ROI 10-30x the campaign cost
Do one thing today: Filter your CRM for customers whose last purchase was 12-24 months ago. Count them. That is your goldmine.
Ready for us to install this for you?
Every BFM install includes this play wired into your CRM. Book a free 30-minute Clarity Call and we'll walk you through your bucket.
Book The Teardown →Zero pitch. You leave with a written plan whether we work together or not.
