Sales Framework Playbook
A simple 5-stage sales conversation any owner or rep can run without sounding like a car salesman. Close more deals from the same lead volume.
Everything in the Playbook
- The 5-Stage Close framework with step-by-step install for all 5 stages
- Frame Block script (memorize-ready, eliminates "let me think about it")
- Diagnostic question bank (6 questions in sequence)
- Demonstration template (mirror-back formula using prospect's own words)
- Presentation card (fill-in template for any service)
- 4 common objection response scripts
- Post-call follow-up SMS template
- Close rate tracking sheet
The Problem
Most owners sell from gut feel. Sometimes it works. Mostly it does not.
The average small business owner who runs their own sales closes between 10 and 15 percent of qualified leads. The same owner with a repeatable structure closes 25 to 35 percent. Same leads. Same service. Same pricing.
The difference is not talent. It is sequence. Great closers do the same five things in the same order every time.
You are not losing deals because your price is wrong. You are losing them because you pitch before the prospect is ready to hear the price.
The 5-Stage Close
Five stages. Run them in order. Every time.
- Stage 1: Frame (first 2 minutes) -- Set the rules. Tell the prospect exactly what will happen and that the two outcomes are yes or no. This eliminates "let me think about it."
- Stage 2: Diagnose (5-10 minutes) -- Ask questions. Excavate pain. Find out what the problem is costing them. Do not talk about your service yet.
- Stage 3: Demonstrate (3-5 minutes) -- Show them what "solved" looks like using their own words from Stage 2. Not a pitch. A mirror.
- Stage 4: Present (2-3 minutes) -- State the offer. State the price. State the timeline. Once. No hemming.
- Stage 5: Ask (1 minute) -- Ask for the decision. Then stop talking.
Who This Is For
Any owner who is doing their own sales or has 1 to 3 reps and currently closes on gut feel with no repeatable structure. Service businesses, contractors, medical practices, fitness studios, salons, consultants.
For a deeper dive on Stage 2 (Diagnose), see the Discovery Call Script Pack. It includes full discovery scripts for 10 industries.
Ready for us to install this for you?
You have the 5-Stage Close and every template. If you would rather have us build a full sales system inside your CRM with automated follow-ups, stage tracking, and rep scorecards, we install this inside every CRM we build.
Book The Teardown →Zero pitch. You leave with a written plan whether we work together or not.
